Bifocal Billboard
Super-Pharm, Israel's leading drugstore chain, introduced a new collection of bifocal glasses, so we chose to demonstrate their features. We used a special graphic technique to create an optical illusion, combining two messages on one billboard.
Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.
When standing further away from the sign, the headline reads "Seeing from far" (literal translation from Hebrew).
When standing closer to the sign, the headline reads "Seeing from near" (literal translation from Hebrew).