There's always that one store location that's constantly changing hands—a seemingly cursed spot where businesses meet an early demise. For Halloween, we encouraged business owners to breathe new life into their shops with the help of freelancers. The ad features miniature models of retail locations and captures the spooky Halloween vibe.

On social media, we invited users to tag small businesses in their neighborhoods that needed freelance help to break their curse, offering two lucky (or is it unlucky?) businesses $5,000 in Fiverr credits. We also launched a dedicated page where business owners could find the perfect freelancers to help exorcise their specific business demons.